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Google Ads Introduces ‘Target Impression Share,’ a new Smart Bidding Strategy



Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up. Target Impression Share can also be used to show an ad in a certain percentage of eligible ad auctions.

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via Google Ads Introduces ‘Target Impression Share,’ a new Smart Bidding Strategy

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