The 10 Best Business Books of 2018

4. Frenemies: The Epic Disruption of the Ad Business (And Everything Else), by Ken Auletta Most people don't like advertising. But they do like the media that advertising makes possible. And businesses legitimately need a way to get out their messages.

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Programmatic advertising 101 (Infographic)

While advertising typically relies on broadcasting messages to a mass audience, recent technologies have enabled advertisers to reach exactly the people they want. And brands have rushed to snap up these online options. https://ift.tt/2XbX9GW via Programmatic advertising 101 (Infographic)

The myth of British humour and resilience, born in World War II, is about to die a Brexit death

Since the 2016 EU referendum, Britain’s reputation in European centres of power has undoubtedly suffered. https://ift.tt/2I54VgZ via The myth of British humour and resilience, born in World War II, is about to die a Brexit death

What I Learned About Life at My 30th College Reunion

On the weekend before the opening gavel of what’s being dubbed the Harvard affirmative-action trial, a record-breaking 597 of my fellow members of the class of ’88 and I, along with alumni from other reunion classes, were seated in a large lecture hall, listening to the new president of Har https://ift.tt/2CzFQId via What I Learned About Life at My 30th College Reunion

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