What to Do When Competitors Buy Your Brand Keyword

If you’re in the paid search game, you’ve probably spent a fair amount of money trying to generate more quality leads, through the use of brand keywords and your brand name.

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Programmatic advertising 101 (Infographic)

While advertising typically relies on broadcasting messages to a mass audience, recent technologies have enabled advertisers to reach exactly the people they want. And brands have rushed to snap up these online options. https://ift.tt/2XbX9GW via Programmatic advertising 101 (Infographic)

What I Learned About Life at My 30th College Reunion

On the weekend before the opening gavel of what’s being dubbed the Harvard affirmative-action trial, a record-breaking 597 of my fellow members of the class of ’88 and I, along with alumni from other reunion classes, were seated in a large lecture hall, listening to the new president of Har https://ift.tt/2CzFQId via What I Learned About Life at My 30th College Reunion

BJP 2014 manifesto check: What has Modi government done to educate India’s youth?

In 2014, the Bharatiya Janata Party was alive to the fact that if it won, a very large section of the population would be coming of age on its watch. After all, more than 50% of India’s population is under the age of 25. https://ift.tt/2uIUF6d via BJP 2014 manifesto check: What has Modi government done to educate India’s youth?

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