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How to Optimize Your Conversion Funnel, from ToFu to BoFu



No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see.

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via How to Optimize Your Conversion Funnel, from ToFu to BoFu

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