How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines

Including schema microdata in your web pages is a lot like eating well, exercising or getting a good night’s rest – you know you should be doing it, but actually following through can be harder than it sounds. Unless you’re a health nut, in which case please stop telling us about Crossfit.

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Programmatic advertising 101 (Infographic)

While advertising typically relies on broadcasting messages to a mass audience, recent technologies have enabled advertisers to reach exactly the people they want. And brands have rushed to snap up these online options. https://ift.tt/2XbX9GW via Programmatic advertising 101 (Infographic)

What I Learned About Life at My 30th College Reunion

On the weekend before the opening gavel of what’s being dubbed the Harvard affirmative-action trial, a record-breaking 597 of my fellow members of the class of ’88 and I, along with alumni from other reunion classes, were seated in a large lecture hall, listening to the new president of Har https://ift.tt/2CzFQId via What I Learned About Life at My 30th College Reunion

The myth of British humour and resilience, born in World War II, is about to die a Brexit death

Since the 2016 EU referendum, Britain’s reputation in European centres of power has undoubtedly suffered. https://ift.tt/2I54VgZ via The myth of British humour and resilience, born in World War II, is about to die a Brexit death

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