Life & Everything

4. Frenemies: The Epic Disruption of the Ad Business (And Everything Else), by Ken Auletta​ Most people don't like advertising. But they do like the media that advertising makes possible. And businesses legitimately need a way to get out their messages. https://ift.tt/2E4gGmv via The 10 Best Business Books of 2018

Semantic search has revolutionized the way search works. What is it, and how does it affect SEO? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains some of the distinctives of semantic search and why it has made search easier for users. https://ift.tt/2hJfA1Q via Semantic Search Changed SEO Forever – Here’s Why #138

If you want to be as healthy as possible, there are no treadmills or weight machines required. Don’t just take my word for it—look to the longest-lived people in the world for proof. https://ift.tt/2JLDMhz via The healthiest people in the world don’t go to the gym

Everybody has their own definition of “black hat SEO”. Put simply, black hat SEO includes any techniques that are against Google’s guidelines. https://ift.tt/2yhOYjM via 6 Reasons Why Some People Think Black Hat SEO Tactics Work

Want more conversions? Want to make smarter and better decisions about your SEO and other marketing activities? Then you need to analyze what people do on your website. https://ift.tt/2sMsjI5 via How to Understand User Behavior With Google Analytics

Put simply, buyer personas are representations of your target customers. They are created by collecting and analyzing information about your ideal clients and leads. In turn, a well-researched and utilized buyer persona will rake in higher sales and increase conversion rates. https://ift.tt/2Bd0Sb7 via Buyer Personas: A Beginner’s Guide for Marketers

As we enter 2018, it’s time to say goodbye to some old SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized. https://ift.tt/2lUkw77 via 9 Bad SEO Habits to Leave in 2017

Every SEO professional knows that top search rankings require a properly researched strategy, optimized on-page and off-page SEO factors, engaging content, and long-lasting search value. In other words, breaking into the top ten on Google is by no means, easy. https://ift.tt/2m4LKKq via Old-School SEO: 6 On-Page Optimization Techniques that Google Hates

Want to up your SEO game and be more successful in 2018? Good! You’ve come to the right place. https://ift.tt/2ktQtBE via 47 Experts on the Top SEO Trends That Will Matter in 2018

You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value? I’ve put together 11 ways to help you sell your superiors on investing more resources in organic search. https://ift.tt/2yTOgpf via 11 Ways to Prove the Value of SEO to Your Boss

In just about any aspect of life, there are misconceptions and myths that won’t go away. Even in today’s modern world, there are plenty of widely held yet false beliefs and ideas that still remain no matter how many experts debunk them. https://ift.tt/2h6eJMi via SEO is Dead! – The Biggest SEO Myth That Needs to Die [POLL]

It's hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you've got to have a good handle on a wide variety of detailed subjects. https://ift.tt/2C9RzxS via How to Rank in 2018: The SEO Checklist

Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet. https://ift.tt/2hJIfVk via 18 Reasons Why Your Business NEEDS Social Media Marketing

It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. https://ift.tt/2S5eG0m via Announcing the 2018 Local Search Ranking Factors Survey

With the boom of internet-related services in India, the growth of digital consumers in the region is building a better outlook for the music industry. For a country that has no memorable encounter with physical music sales, music streaming has been a savior in this space. https://ift.tt/2PQXizK via How India’s Digital Consumers Can Change the Streaming Landscape for the Better

Dhruv Rathee is a social activist. Saying his news are biased or not. Well, It is matter of viewer’s understanding. He is from APP or BJP. I don't care. He has right to speak in independent national. Saying against Modi doesn't make him Anti-Nationalist. https://ift.tt/2Qg9YPW via Who is Dhruv Rathee?

I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform or whatever, I am usually instantly drawn and my curiosity piqued. https://ift.tt/2AkMDmr via What Is Programmatic Advertising And Is It The Future?

Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: Everyone’s talking about real-time bidding. https://ift.tt/2Txdvbh via WTF is real-time bidding?

If you are an online marketer who has moderate success and has not reached your goals nor the big positive push over the top with your online marketing that you have been looking for, perhaps RTB (real time bidding) marketing is for you. https://ift.tt/2A9hVfL via Growing with RTB – Real Time Bidding – Text and Video Marketing

Why is real time bidding important for Your PPC Campaign? Right now, everyone is buzzing about real-time bidding and if you’re taking part in a paid search campaign, it’s definitely a buzz phrase worth investigating. https://ift.tt/2PK9nXa via What is Real Time Bidding? How Does it work and Why you Need ot?

Breadcrumbs are an important part of almost any good website. These little navigational aides don’t just help people visualize where they are on your site, but also help Google determine how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. https://ift.tt/2tZxwxy via What are breadcrumbs and why are they important for SEO?

This blog post on AdWords account structure is part of the AdWords Tool Belt Course. Congratulations! You have begun to journey down the most exceptionally challenging and intelligent marketing rabbit hole one could hope to find. https://ift.tt/2qudHM0 via AdWords Account Structure: The Perfect Setup For Success

One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google Ads (formerly known as Google AdWords) account you’ll ever need! https://ift.tt/2P9IjwS via The Last Guide to Google AdWords Account Structure You'll Ever Need

So your boss assigns you the task of building out your company’s AdWords account. https://ift.tt/1Ev39wj via 6 Steps to Building a Brilliant Paid Search Account Structure

Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up. Target Impression Share can also be used to show an ad in a certain percentage of eligible ad auctions. https://ift.tt/2DsJT9F via Google Ads Introduces ‘Target Impression Share,’ a new Smart Bidding Strategy

The ever-growing digital native news world now boasts about 5,000 digital news sector jobs, according to our recent calculations, 3,000 of which are at 30 big digital-only news outlets. https://ift.tt/1xg4rce via How social media is reshaping news

With each passing year, Facebook struggles to keep the attention of the future generation. Studies show that the number of teens active on Facebook has declined as much as 16% in Q3 of 2013. This foreshadows the inevitable exodus to the next generation of social networks. https://ift.tt/JzGeb3 via The End of the Facebook Era

Most big social networks are fun to use but tough to turn into businesses. Facebook struggled mightily before finding its fortune in mobile advertising; Snapchat’s television-like ad business is an open question; Twitter is in turnaround and likely headed for a sale. https://ift.tt/1sEz6Aj via How LinkedIn failed

Everybody uses Facebook because everybody uses Facebook. But lately Facebook — and all the other social networks, for that matter — seems to be turning into a distracting, time-wasting and manipulative “surveillance machine” that does more harm than good. https://ift.tt/2IifDgU via Why email is the best social network

Whew. This whole Facebook data mess sure is spiraling into quite the fiasco, isn't it? Seems every day lately, there's some new shocking twist to how everyone's personal data was used (and abused) without their knowledge. https://ift.tt/2GUOKm2 via Facebook's data debacle is a wake-up call for Android users

Disinformation was in the news again this week. Facebook, Twitter, Google and Microsoft said they removed accounts linked to Russian and Iranian disinformation campaigns. And if you think it’s all about politics and rogue nations, think again. https://ift.tt/2LslUYF via Here comes ‘antidisinformation as a service’

Companies and brands are starting to quit social media. This quitting takes many forms. Many are reducing or ending their presence on sites such as Facebook and placing new emphasis on other social sites. https://ift.tt/2NYsAzJ via Social media and trolls: The end is near

Data breaches have become so common, and so frequent, that when companies like Facebook or Google admit to data leaks or outright hacks, users fret, the companies pledge to do better, and government regulators (sometimes) issue stern warnings. Lather. Rinse. Repeat. https://ift.tt/2OQitQZ via Mingis on Tech: Data breaches and the rise of 'surveillance capitalism'

Summer is over and most Googlers are back at their desk working on releasing features we were promised at I/O 2018 (and making our lives, especially Cody's, a lot more busy). https://ift.tt/2xQYqHz via [Update: Official] Google Maps' group planning Shortlist starts showing up for some users

Google’s Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it? What do you expect an SEO score to mean? That depends on how you define SEO. https://ift.tt/2PAV7Ak via How Reliable is Google’s Web.dev SEO Score?

Having recently spent time trawling the web for up to date information on Facebook’s organic reach in 2018, the team and I came away with very little to show for our efforts. The web is rife with theory, opinion and even conspiracy on where ‘organic’ is headed. https://ift.tt/2zXCo72 via The truth about Facebook Organic Reach in 2018

It’s a familiar feeling: Type something into Google’s search bar, and then start seeing ads for it everywhere. Sometimes, you don’t even need to search—Google’s already triangulated your desires based on your emails, your demographics, your location. https://ift.tt/2K9QCXp via The Next Data Mine Is Your Bedroom

What is a social network, anyway? To a consumer, a social network might be a place to share memes, cat photos and selfies. https://ift.tt/2qRIotX via Google Maps is the new social network

Google Analytics (GA) reports contain two types of data: dimensions and metrics. GA displays data in its reports, usually in the form of a table. https://ift.tt/1XIQaRF via Google Analytics Dimensions and Metrics explained in great detail

Brand and Marketing strategist, Alex Honeysett, explains the ways in which the lines between marketing and public relations have blurred over the past few years in her article,  The Difference Between Marketing and PR. https://ift.tt/2qPlkw8 via How Social Media Changes Marketing & PR

There’s a gap between ‘wanting’ and ‘doing’ for most of our big ambitions. Before you start trying to close it, ask yourself these two questions. They might save you some time. https://ift.tt/2OJX2wS via These Two Questions Will Help You Decide If You Want to Do Something

The Austrian zoologist Konrad Lorenz embodied the ideal of a white-maned sage. Acclaimed by readers in German and English alike for his books King Solomon’s Ring (1949) and Man Meets Dog (1949), he enjoyed worldwide renown as an expert on the behaviour of fowl, fish and beast. https://ift.tt/2PMldQ1 via The hunt for human nature

WATCH: This is a three-part film series. Scroll down and click to play any episode. Russia’s meddling in the United States’ elections is not a hoax. It’s the culmination of Moscow’s decades-long campaign to tear the West apart. https://ift.tt/2DioXSv via Operation Infektion: A three-part video series on Russian disinformation

In May, a video appeared on the internet of Donald Trump offering advice to the people of Belgium on the issue of climate change. “As you know, I had the balls to withdraw from the Paris climate agreement,” he said, looking directly into the camera, “and so should you.” https://ift.tt/2DzaQt6 via You thought fake news was bad? Deep fakes are where truth goes to die

You can’t take advice from someone too different from you. You would feel like a dog learning how to be a cat. https://ift.tt/2TeU8E7 via The truth about time management: how I went from chaos to punctual calm in one week

On the weekend before the opening gavel of what’s being dubbed the Harvard affirmative-action trial, a record-breaking 597 of my fellow members of the class of ’88 and I, along with alumni from other reunion classes, were seated in a large lecture hall, listening to the new president of Har https://ift.tt/2CzFQId via What I Learned About Life at My 30th College Reunion

It is often said that people are defined by their work. Whether the job is in mining, teaching or engineering, it provides an income, status, friends and a sense of community. https://ift.tt/2EKSC9e via Work was once the way to a better life. Not any more

You can visit this page again by searching for "security incident" in the Help Center, or by bookmarking https://ift.tt/2AkE5Nn previously announced a security incident on Facebook and want to provide an update on our investigation. https://ift.tt/2yBmy1l via An important update about Facebook's recent security incident

Most of us think “perfect” memory means never forgetting, but maybe forgetting actually helps us navigate a world that is random and ever-changing. So say two neuroscientists in a review published today in the journal Neuron. https://ift.tt/2rVOZBQ via Are you forgetful? That's just your brain erasing useless memories

Sagan's ability to convey his ideas allowed many people to understand the cosmos better—simultaneously emphasizing the value and worthiness of the human race, and the relative insignificance of the Earth in comparison to the Universe. He delivered the 1977 series of Royal Institution Christmas Lec https://www.youtube.com/watch?v=cSrL0BXsO40 via Man in his arrogance - A Great Speech By Carl Sagan